Sharing Economy: Why the Turkish consumers use Airbnb?
In recent years, the sharing economy has stimulated the development of entities that have contributed significantly to sustainability through the impact of technological, demographic, and cultural changes observed in society. This research aims to determine the motivation of participation of the Tur...
| Published in: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
University of Warsaw
2017-01-01
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| Subjects: | |
| Online Access: | https://press.wz.uw.edu.pl/jmcbem/vol2017/iss2/7/ |