Using Digital Marketing for Product Development and Communication Strategies
Digital marketing, as a modern form of direct marketing, has experienced the fastest development and nowadays it represents a new business model. The success enjoyed by digital marketing is due to the advances in Information and Communications Technology, the investments made by companies in this fi...
| Published in: | Ovidius University Annals: Economic Sciences Series |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2021-01-01
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| Subjects: | |
| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2021-2/Section%204/30.pdf |