Using Digital Marketing for Product Development and Communication Strategies

Digital marketing, as a modern form of direct marketing, has experienced the fastest development and nowadays it represents a new business model. The success enjoyed by digital marketing is due to the advances in Information and Communications Technology, the investments made by companies in this fi...

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Bibliographic Details
Published in:	Ovidius University Annals: Economic Sciences Series
Main Authors:	Mariana Juganaru, Razvan Andronache, Ruxandra Florentina Mihutiu (Firica)
Format:	Article
Language:	English
Published:	Ovidius University Press 2021-01-01
Subjects:	digital marketing internet communication business success
Online Access:	https://stec.univ-ovidius.ro/html/anale/RO/2021-2/Section%204/30.pdf

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