Architecture and Branding: Heritage as an Element of Corporate Identity in Universities

This study examines the role of architecture in shaping the corporate identity of universities designated as “UNESCO World Heritage Sites”. The objective is to assess how these institutions utilize their architectural heritage in institutional communication, particularly through their official vide...

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Bibliographic Details

Published in:	Comunicação e Sociedade
Main Author:	Íñigo Urquía Uriaguereca
Format:	Article
Language:	English
Published:	Centro de Estudos de Comunicação e Sociedade (CECS) 2025-09-01
Subjects:	architecture university corporate identity branding institutional communication
Online Access:	https://revistacomsoc.pt/index.php/revistacomsoc/article/view/6304