Tensions in Coopetition between Gypsy and Non-gypsy Breweries in the Light of Actornetwork Theory

Objective: The search for market expansion challenges Brazilian craft breweries. Based on coopetition strategies, many join in seeking to overcome these challenges. The challenge for gypsy breweries is even more significant, as they must produce beer in a non-gypsy brewery. Some tensions emerge from...

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書誌詳細

出版年:	BAR: Brazilian Administration Review
主要な著者:	Elisa Priori de Deus, Alexandre Borba da Silveira, Luciane Maines da Silva, Patrícia Kinast de Camillis
フォーマット:	論文
言語:	英語
出版事項:	Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2024-04-01
主題:	coopetition relationships tensions actor-network theory craft brewery
オンライン･アクセス:	https://bar.anpad.org.br/index.php/bar/article/view/635