Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach

Although consumption represents individuals’ social and economic status, a large number of consumers do prefer, for different reasons, to consume as little as possible. This paper aims at answering this essential question: What are the factors affecting anti-consumption behavior among consumers and...

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发表在:	مطالعات رفتار مصرف کننده.
Main Authors:	Mohammad Nazarian, Hossein Vazifedoost, Kambiz Heidarzadeh, Karim Hamdi
格式:	文件
语言:	波斯语
出版:	University of Kurdistan 2020-01-01
主题:	anti-consumption behavior marketing grounded theory consumer behavior and iran’s market
在线阅读:	http://cbs.uok.ac.ir/article_61188_d9e99f4b489170e53711790edfd840d6.pdf