Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach

Although consumption represents individuals’ social and economic status, a large number of consumers do prefer, for different reasons, to consume as little as possible. This paper aims at answering this essential question: What are the factors affecting anti-consumption behavior among consumers and...

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Bibliographic Details
Published in:مطالعات رفتار مصرف کننده.
Main Authors: Mohammad Nazarian, Hossein Vazifedoost, Kambiz Heidarzadeh, Karim Hamdi
Format: Article
Language:Persian
Published: University of Kurdistan 2020-01-01
Subjects:
anti-consumption behavior
marketing
grounded theory
consumer behavior and iran’s market
Online Access:http://cbs.uok.ac.ir/article_61188_d9e99f4b489170e53711790edfd840d6.pdf

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