Leveraging followers’ attitude toward Indonesian social media influencers on purchase intention
Social media influencers are popular marketing partners, requiring the focus of brands to enhance the purchase intention. The majority of brands are passionate to collaborate with favorable social media influencers but lack the understanding to maintain followers' attitude. These circumstances...
| Published in: | International Journal of Academe and Industry Research |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Institute of Industry and Academic Research Incorporated
2025-03-01
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| Subjects: | |
| Online Access: | https://iiari.org/journal_article/leveraging-followers-attitude-toward-indonesian-social-media-influencers-on-purchase-intention/ |