The Development of Neuromarketing Research on Russian Market
Studying customer behavior has always been one of the most popular trends of marketing research. Scientists were eager to get answers to the questions: how customer makes a decision about a purchase, what drives and motivates him/her and they always wanted to learn how to influence his/her behavior...
| Published in: | Вестник Российского экономического университета имени Г. В. Плеханова |
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2025-03-01
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| Online Access: | https://vest.rea.ru/jour/article/view/2253 |