Determinants of Memory Encoding of Altruistic Messages: M-Delphi and F-DEMATEL Approach

One of the key challenges of non-profit organizations is the effective communication of values beneficial to society, such as altruism. Communication can be deemed effective if the message is memory encoded by the recipient. This paper applies social cognitive theory to analyze the determinants of t...

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Bibliographic Details
Published in:Applied Sciences
Main Author: Chi-Horng Liao
Format: Article
Language:English
Published: MDPI AG 2023-09-01
Subjects:
social cognitive theory
memory encoding
altruism
M-Delphi
F-DEMATEL
Online Access:https://www.mdpi.com/2076-3417/13/18/10517

Internet

https://www.mdpi.com/2076-3417/13/18/10517

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