Pengaruh kesadaran merek, sikap dan nilai yang dirasa terhadap niat pembelian ulang Sarimi di Surabaya Timur

Brand awareness is one of the factors which can make the consumers identify, under-stand and recognize a specific brand and finally can lead them to have a repurchase in-tention towards the products. Besides that, the reaction of consumer‟s sense about the product also affects consumer‟s decisio...

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Bibliographic Details

Published in:	Journal of Business & Banking
Main Authors:	Adhe Bagus Tirta Kusuma, Laila Saleh Marta'
Format:	Article
Language:	English
Published:	Research Center and Community Services 2016-04-01
Subjects:	brand awareness attitude perceived value and repurchase intention
Online Access:	https://journal.perbanas.ac.id/index.php/jbb/article/view/709