Towards Improved Performance in Marketing: The Use of Property-based websites by Estate Surveyors and Valuers in Lagos, Nigeria
The increase in globalisation has changed marketing strategies available to professionals within the built environment. This study investigated the marketing methods most used in Lagos’ metropolis. It assessed the extent to which estate surveyors and valuers in Nigeria have adopted property-based we...
| Published in: | Journal of African Real Estate Research |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
University of Cape Town Libraries
2018-06-01
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| Subjects: | |
| Online Access: | https://journals.uct.ac.za/index.php/JARER/article/view/451 |
