Why consumers behaved impulsively during COVID-19 pandemic?

Purpose – During coronavirus disease 2019 (COVID-19) pandemic, owing to several reasons, consumers behaved impulsively while shopping. Impulse buying has led to a distortion in the availability of various items in the stores. This study aims to explore the factors affecting the impulse buying behavi...

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Bibliographic Details
Published in:South Asian Journal of Marketing
Main Authors: Mohammad Anas, Mohammed Naved Khan, Obaidur Rahman, S. M. Fatah Uddin
Format: Article
Language:English
Published: Emerald Publishing 2022-06-01
Subjects:
consumer buying behavior
impulse buying
fear
covid-19
pandemic
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SAJM-03-2021-0040/full/pdf?title=why-consumers-behaved-impulsively-during-covid-19-pandemic

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https://www.emerald.com/insight/content/doi/10.1108/SAJM-03-2021-0040/full/pdf?title=why-consumers-behaved-impulsively-during-covid-19-pandemic

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