A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform

The rapid expansion of online commerce has significantly altered consumer behavior, particularly among digitally-savvy Generation Z individuals. This research analyzes the influence of product presentation videos on online impulsive buying behaviors in this demographic, using the Shopee video platfo...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Heliyon
المؤلفون الرئيسيون: Thi Thuy An Ngo, Hoang Lan Thanh Nguyen, Hoang Phi Nguyen, Ho Truc Anh Mai, Thi Huyen Tran Mai, Phuoc Long Hoang
التنسيق: مقال
اللغة:الإنجليزية
منشور في: Elsevier 2024-08-01
الموضوعات:
Online impulsive buying
Shopee video
Arousal and pleasure
Time pressure
Quantity pressure
Economic benefits
الوصول للمادة أونلاين:http://www.sciencedirect.com/science/article/pii/S2405844024117744

الانترنت

http://www.sciencedirect.com/science/article/pii/S2405844024117744

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