Hedonisme dan Impulsivitas Dalam Pembelian Produk Pakaian Melalui Cross Border E-Commerce

Purpose– Aims to determine the effect of knowing hedonic motivation along with other factors, such as external and situational factors, on impulsive purchasing decisions for clothing products in cross-border e-commerce. Methodology– This research uses a quantitative approach by collecting data thro...

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Bibliographic Details

Published in:	Jurnal Ilmiah Manajemen dan Bisnis
Main Authors:	Yustikarani Julianti Pambudi, Dhisa Tania Priyadi, Anisa Rahmawati, Dhany Surya Ratana
Format:	Article
Language:	Indonesian
Published:	Universitas Muhammadiyah Sumatera Utara 2024-06-01
Subjects:	cross border e-commerce, motivasi hedonik, pembelian impulsif
Online Access:	https://jurnal.umsu.ac.id/index.php/mbisnis/article/view/17776