Examining the Mechanism of the Attitude-Behavior Gap in Ethical Consumption and the Concept of Creating Value from Ethical Factors

Although consumers express their willingness to adopt ethical products, they rarely actually purchase such products. The reason for this attitude-behavior gap is that social desirability bias leads to positive attitudes in marketing surveys, while ambiguity of benefits leads to negative behavior in...

詳細記述

書誌詳細

出版年:	Maketingu rebyu
主要な著者:	Takumi Kato, Maiko Shiozaki, Yui Ikuma, Ryosuke Ikeda, Masaki Koizumi
フォーマット:	論文
言語:	日本語
出版事項:	Japan Marketing Academy 2024-02-01
主題:	ethical coffee social issues social desirability bias
オンライン･アクセス:	https://www.jstage.jst.go.jp/article/marketingreview/5/1/5_2024.001/_html/-char/en