Online strategies of brands: A case of Portuguese luxury fashion designers

The assertive online strategies of Portuguese luxury fashion brands/designers (LFBDs) are essential for managers to succeed in the digital medium and establish long-lasting relationships with clients. This paper explores the challenges in digitizing all the distinctive elements of a luxury fashion b...

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Bibliographic Details

Published in:	Innovative Marketing
Main Authors:	Sandrina Teixeira, José Luís Reis, Belém Barbosa, Sofia Ferreira
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2023-02-01
Subjects:	content analysis Facebook Instagram international luxury fashion brands online luxury atmosphere social networks
Online Access:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17705/IM_2023_01_Teixeira.pdf