Bagaimana Meningkatkan Kinerja Pemasaran Melalui Model Entrepreneurial Marketing Pada Ecopreneurship?

Purpose – The purpose of this study was to find out the role of womenpreneurship and the influence of ecopreneurship on the marketing performance of MSMEs through implementing the Entrepreneurial Marketing model. Methodology – The population are women who have eco-friendly SMEs in Sumatra. The samp...

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書誌詳細

出版年:	Jurnal Ilmiah Manajemen dan Bisnis
主要な著者:	Nanda Andreas Octavini, Ayudia Dwi Puspitasari, Nopi Yana
フォーマット:	論文
言語:	インドネシア語
出版事項:	Universitas Muhammadiyah Sumatera Utara 2023-10-01
主題:	entrepreneurial marketing, womenpreneurship, ecopreneurship, kinerja pemasaran
オンライン･アクセス:	https://jurnal.umsu.ac.id/index.php/mbisnis/article/view/16448