PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET
The article revealed trends on the global advertising market in general and viral advertising market in particular. Growth in worldwide advertising expenditures is defined. The place of the Ukrainian segment of the advertising market is shown. Its saturation is calculated.
| Published in: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
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| Main Authors: | , |
| Format: | Article |
| Language: | German |
| Published: |
Taras Shevchenko National University of Kyiv
2013-11-01
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| Subjects: | |
| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2015/11/153_13.pdf |