Crowdsourcing and Outsourcing: Friends or Foes?
Crowdsourcing and outsourcing are alternative ways for performing business activities by companies. The purpose of this paper is to explore what type of marketing activities are nowadays outsourced and crowdsourced by enterprises and which is the best way to do it. We used an Internet mediated resea...
| Published in: | Journal of Emerging Trends in Marketing and Management |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2016-11-01
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| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2016/ETIMM_V01_2016_55.pdf |