PENGARUH VARIAN MENU DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RUMAH MAKAN PAK QOMAR SIDAYU GRESIK

This study aims to examine the effect of menu variant and service quality on purchasing decision at Pak Qomar restaurant Sidayu Gresik. The population in this study were customers to Pak Qomar restaurant Sidayu Gresik  for 4 months. How to determine the sample using Slovin's theory as many as...

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Bibliographic Details
Published in:Journal of Management Small and Medium Enterprises (SME's)
Main Authors: Siswanto Siswanto, Muji Widodo
Format: Article
Language:English
Published: Universitas Nusa Cendana 2024-03-01
Subjects:
Menu Variant
Service Quality
Purchasing Decision
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/12898

Internet

https://ejurnal.undana.ac.id/index.php/JEM/article/view/12898

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