Co-creation or Co-destruction: A Perspective of Online Customer Engagement Valence

The increasing interest in online shopping in recent years has increased the importance of understanding customer engagement valence (CEV) in a virtual service network. There is yet a comprehensive explanation of the CEV concept, particularly its impact on multi-actor networks such as web stores. Th...

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Bibliographic Details

Published in:	Frontiers in Psychology
Main Authors:	Junaid Siddique, Amjad Shamim, Muhammad Nawaz, Ibrahima Faye, Mobashar Rehman
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2021-02-01
Subjects:	service co-destruction service co-creation online shopping valence engagement (involvement)
Online Access:	https://www.frontiersin.org/articles/10.3389/fpsyg.2020.591753/full