Willingness to Use Moral Reframing: Support Comes From Perceived Effectiveness, Opposition Comes From Integrity Concerns

Moral reframing is a communication technique that involves persuading an audience to support an issue they typically oppose on ideological grounds by appealing to concepts and values that align with their moral concerns. Overall, previous research has found that moral reframing can encourage attitud...

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Bibliographic Details
Published in:Social Psychological Bulletin
Main Authors: Aaron Isiminger, Roger Giner-Sorolla
Format: Article
Language:English
Published: PsychOpen GOLD/ Leibniz Institute for Psychology 2024-07-01
Subjects:
Online Access:https://doi.org/10.32872/spb.13053