Enhancing the impact of literature reviews: guidelines for making meaningful contributions
Purpose – Most papers and books on conducting literature reviews primarily emphasize achieving technical quality, ensuring reproducibility and validating results. Notwithstanding the need for technical excellence, there is also a need for relevance. The purpose of this study is to address that need...
| Published in: | Spanish Journal of Marketing-ESIC |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024-07-01
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| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/SJME-05-2024-0125/full/pdf |