Influencer Credibility, Parasocial Relationships, and Product Involvement in Purchase Intentions

The increasing influence of social media influencers (SMIs) on consumer purchase intentions has become a crucial topic in marketing research, particularly in understanding the mechanisms that drive this effect. This study examines how SMI credibility—defined by trustworthiness, expertise, and attrac...

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Bibliographic Details

Published in:	Emerging Science Journal
Main Authors:	Suchart Tripopsakul, Danupol Hoonsopon
Format:	Article
Language:	English
Published:	Ital Publication 2025-08-01
Subjects:	social media influencers' credibility parasocial relationships product involvement purchase intentions sdg 8: decent work and economic growth
Online Access:	https://ijournalse.org/index.php/ESJ/article/view/3131