Analysis of Bullwhip Effect and Inventory Cost in an Omnichannel Supply Chain

This paper explores the optimization of the bullwhip effect (BWE) and inventory costs considering price information symmetry in an omnichannel environment, offering novel insights into managing supply chain dynamics. We examine the pick-up lead time in the “buy online and pick up in store” (BOPS) ch...

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Bibliographic Details

Published in:	Journal of Theoretical and Applied Electronic Commerce Research
Main Authors:	Dandan Gao, Chenhui Liu, Xinye Sun
Format:	Article
Language:	English
Published:	MDPI AG 2025-07-01
Subjects:	omnichannel supply chain bullwhip effect BOPS inventory cost channel integration
Online Access:	https://www.mdpi.com/0718-1876/20/3/182