PENGARUH KESADARAN LINGKUNGAN PADA NIAT BELI PRODUK HIJAU: STUDI PERILAKU KONSUMEN BERWAWASAN LINGKUNGAN

This study examined the causal effect of the existing relationship between green purchasing, which is attitudinal and behavioral approaches, environment consciousness, price premium, involvement and intention to green purchase. The idea implied on this research will help much in resolving problem an...

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Bibliographic Details

Published in:	Benefit Jurnal Manajemen dan Bisnis
Main Author:	M.F. Shellyana Junaedi
Format:	Article
Language:	English
Published:	Lembaga Pengembangan Publikasi Ilmiah dan Buku Ajar, Universitas Muhammadiyah Surakarta 2015-12-01
Subjects:	environment consciousness, price premium, involvement, green purchase intention.
Online Access:	http://journals.ums.ac.id/index.php/benefit/article/view/1210