Take it on the Chin! Advertising Acceptance on Mobile Platforms- A Review of Literature

This study consolidates existing literature through a systematic review to develop a comprehensive conceptual framework. This study followed Pollock and Berge’s (2018) six-stage systematic review methods to achieve the aims. We conducted a bibliometric and content analysis using 48 articles from six...

Full description

Bibliographic Details

Published in:	Market Forces
Main Authors:	Saima Munawar, Muhammad Azeem Qureshi, Syed Muhammad Fahim
Format:	Article
Language:	English
Published:	Karachi Institute of Economics and Technology 2022-06-01
Subjects:	mobile advertising attitude mobile advertising value location-based advertising permission-based advertising app-based advertising
Online Access:	https://kiet.edu.pk/marketforces/index.php/marketforces/article/view/540