The green purchase intention of Tupperware products: the role of green brand positioning

The study aims to examine the relationship between Green Brand Positioning (GBP), Green Brand Knowledge (GBK), Attitude toward Green Brand (AGB), and Green Purchase Intention (GPI). The type of research is quantitative research with total samples of 315, selected using convenient sampling technique...

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Bibliographic Details

Published in:	Jurnal Siasat Bisnis
Main Authors:	Ahmad Miftah Baiquni, Asmai Ishak
Format:	Article
Language:	English
Published:	Universitas Islam Indonesia 2019-07-01
Subjects:	attitude toward green brand green brand green brand knowledge green brand positioning green purchase intention
Online Access:	https://journal.uii.ac.id/JSB/article/view/12033