IMPLEMENTATION OF MARKETING MIX AND PURCHASING DECISIONS OF WINGKO BABAT AND PURCHASE INTENTION(on Wingko Tripe Products "Dua Kelapa Muda")

The marketing strategy for Wingko Babat Dua Kelapa Muda products needs to be adjusted to market changes based on consumer behavior analysis, to increase sales of the company's products. The aim of this research is to implement the marketing mix and purchasing decisions for Wingko tripe as well...

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Bibliographic Details
Published in:AGRISE
Main Authors: Zeki Kurniawan, Budi Setiawan, Fitria Dina Riana
Format: Article
Language:English
Published: University of Brawijaya 2024-07-01
Subjects:
consumer behavior
marketing mix
marketing strategy
purchasing decisions
Online Access:https://agrise.ub.ac.id/index.php/agrise/article/view/1225

Internet

https://agrise.ub.ac.id/index.php/agrise/article/view/1225

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