Investigation of the Relationship Between the Anti-Oxidant Effect, Brand Trust, Healthiness, and Intention to Purchase Propolis Products: The Moderating Effect of Nutritional Disclosure

Propolis market is growing, and such growth suggests the importance of understanding consumer behavior. Hence, the aim of this research is to explore the relationship between the anti-oxidant effect, brand trust, healthiness, and consumers’ intention to purchase propolis products. A secondary object...

وصف كامل

التفاصيل البيبلوغرافية

الحاوية / القاعدة:	Applied Sciences
المؤلفون الرئيسيون:	Min Gyung Kim, Ye Kang Kim, Joonho Moon
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	MDPI AG 2025-02-01
الموضوعات:	propolis products anti-oxidant effect brand trust healthiness intention to purchase nutrition disclosure
الوصول للمادة أونلاين:	https://www.mdpi.com/2076-3417/15/5/2530