Marketing Recommender Systems: A New Approach in Digital Economy

Marketing information systems are those systems which make the gathering, processing, selection, storage, transmission and display of coordinated and continuous internal and external information. Includes systematic and formal methods used for managing all of an organization's information marke...

Full description

Bibliographic Details

Published in:	Informatică economică
Main Authors:	Loredana MOCEAN, Ciprian Marcel POP
Format:	Article
Language:	English
Published:	Inforec Association 2012-01-01
Subjects:	Marketing Recommender Systems Information Systems Database Consumer Environment
Online Access:	http://www.revistaie.ase.ro/content/64/16%20-%20Mocean,%20Pop.pdf