Loneliness enhances brand love for individualistic (but not collectivistic) consumers
IntroductionIt is not uncommon for people to experience loneliness. When people feel lonely, they are motivated to reestablish connections with other people directly or restore a sense of social connection indirectly through other means. As a brand symbolically connects all people affiliated with th...
| 發表在: | Frontiers in Psychology |
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| 主要作者: | |
| 格式: | Article |
| 語言: | 英语 |
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Frontiers Media S.A.
2025-10-01
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| 在線閱讀: | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1586472/full |