Tourist services online purchases in the context of the theory of planned behaviour

There can be identified wide use of the Theory of Planned Behavior in understanding and predicting customer behavior. The topic of this paper is to explain intentions of online purchases of tourist services (concretely hotel accommodation) in the context of other variables used within the Theory of...

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Bibliographic Details

Published in:	Anali Ekonomskog fakulteta u Subotici
Main Authors:	Đokic Nenad, Milićević Nikola
Format:	Article
Language:	English
Published:	University of Novi Sad - Faculty of Economics, Subotica 2017-01-01
Subjects:	theory of planned behaviour attitudes subjective norms perceived behavioral control intention to purchase tourist services hotel accommodation republic of serbia
Online Access:	https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2017/0350-21201738069D.pdf