Non-Muslim Consumers Online Purchase Intention towards Halal Food in Manila

The purpose of this paper is to determine and investigate the online purchase intention among Filipino non-Muslim consumers towards Halal food. The fact could be explained by the increased number of consumers who were ready to purchase Halal products. Aside from Muslims, who expends Halal products d...

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Bibliographic Details

Published in:	Indonesian Journal of Halal Research
Main Authors:	Racquel Untalan Cruz, Rico A. Billanes
Format:	Article
Language:	English
Published:	Halal Center UIN Sunan Gunung Djati Bandung 2021-08-01
Subjects:	halal halal food online purchase intention perceived risk website design quality
Online Access:	https://journal.uinsgd.ac.id/index.php/ijhar/article/view/12757