An investigation into how gender and age affect the perceived hedonic and utilitarian value of customers in shopping malls

This research aimed to examine the effect of gender and age on shopping mall customers’ perceived utilitarian and hedonic value. The quantitative study was followed, and data was collected through self-administered questionnaires. Only respondents who had shopped in shopping malls between November 2...

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Bibliographic Details

Published in:	The Retail and Marketing Review
Main Authors:	Patrick Joel Turkson, Felix Amoah, Marlé van Eyk
Format:	Article
Language:	English
Published:	Department of Marketing Management, University of South Africa 2023-11-01
Subjects:	age gender ghana hedonic value shopping mall utilitarian value.
Online Access:	https://retailandmarketingreview.co.za/wp-content/uploads/2023/11/RMR19_2_44-52.pdf