CDA and advertising discourse: an analysis of the advertisements of language franchises
English has been considered an international language (PENNYCOOK, 1994, CRYSTAL, 1997) due to the current search for information and to the need for global communication. As a consequence, this language has assumed the category of product being sold and becoming an object of desire and consumption n...
| Published in: | ArReDia |
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| Main Author: | |
| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal da Grande Dourados
2013-08-01
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| Subjects: | |
| Online Access: | http://ojs.ufgd.edu.br/index.php/arredia/article/view/2308 |