Influence of traditional brewing technology Baijiu brand authenticity perception on consumers' purchase intention

In order to explore the influence mechanism of brand authenticity perception of traditional brewing process Baijiu on consumers' purchase intention, a conceptual model between brand authenticity perception and purchase intention was constructed with brand identity as the intermediary variable....

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Bibliographic Details

Published in:	Zhongguo niangzao
Main Author:	ZHANG Qiyao, WANG Xue
Format:	Article
Language:	English
Published:	Editorial Department of China Brewing 2025-07-01
Subjects:	traditional brewing technology|brand authenticity perception|brand identity|purchase intention
Online Access:	https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2025-44-7-300.pdf