Price, Promotion, and Product Quality: Their Influence on Customer Satisfaction (Case Study of ‘Mie Gacoan’ in Bekasi)

This study aims to determine how the influence of Price, Promotion, and Product Quality affects customer satisfaction in the case study of Mie Gacoan in Bekasi. Using quantitative methods, data from this study were collected from 100 respondents. using the Likert scale model assessment as the measu...

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書目詳細資料
發表在:Indonesian Interdisciplinary Journal of Sharia Economics
Main Authors: Marlinda Marlinda, Pupung Purnamasari
格式: Article
語言:英语
出版: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-06-01
主題:
在線閱讀:https://e-journal.uac.ac.id/index.php/iijse/article/view/5042