Why is green consumption easier said than done? Exploring the green consumption attitude-intention gap in China with behavioral reasoning theory

Many consumers have shown positive attitudes towards green consumption; however, these attitudes do not necessarily translate into intentions or behaviors. To analyze this attitude-intention and hence behavior gap, this paper employs behavioral reasoning theory which extends the traditional theory o...

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Bibliographic Details

Published in:	Cleaner and Responsible Consumption
Main Authors:	Jianhua Wang, Minmin Shen, May Chu
Format:	Article
Language:	English
Published:	Elsevier 2021-06-01
Subjects:	Attitude Environmental values Global motives Intention Theory of planned behavior
Online Access:	http://www.sciencedirect.com/science/article/pii/S2666784321000097