Strategies for Olympian Athletes: Engaging Fans During the Four-Year Interim Period

This research investigates the stretegies by which Olympic athletes can engage with and connect to fans during the four-year interval between Olympic Games. Fifteen professionals from media, marketing, and academia participated in qualitative interviews. The insights from experts underscored several...

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Bibliographic Details
Published in:Bulletin of the Transilvania University of Braşov: Series IX Sciences of Human Kinetics
Main Author: A. Hasaan
Format: Article
Language:English
Published: Editura Universitatii Transilvania din Brasov 2024-07-01
Subjects:
olympiade
branding
olympic movement
olympian athlete
fan engagement
Online Access:https://webbut.unitbv.ro/index.php/Series_IX/article/view/7687/5959

Internet

https://webbut.unitbv.ro/index.php/Series_IX/article/view/7687/5959

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