A meta-learning based stacked regression approach for customer lifetime value prediction

Companies across the globe are keen on targeting potential high-value customers in an attempt to expand revenue, and this could be achieved only by understanding the customers more. Customer lifetime value (CLV) is the total monetary value of transactions or purchases made by a customer with the bus...

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Bibliographic Details

Published in:	Journal of Economy and Technology
Main Authors:	Karan Gadgil, Sukhpal Singh Gill, Ahmed M. Abdelmoniem
Format:	Article
Language:	English
Published:	KeAi Communications Co., Ltd. 2023-11-01
Subjects:	Customer lifetime value Gradient boosting machines Extreme gradient boosting
Online Access:	http://www.sciencedirect.com/science/article/pii/S2949948823000045