Consumer acceptance surveys: Samples of experimental food products submitted to public taste-testing in attempt to estimate consumer acceptance

Unless the public accepts the taste of a food product—regardless of how carefully prepared, nutritious, packaged, priced and available—the food is a complete failure.

Bibliographic Details
Published in:California Agriculture
Main Authors: R Pangborn, M Simone
Format: Article
Language:English
Published: University of California Agriculture and Natural Resources 1957-09-01
Online Access:https://californiaagriculture.org/article/113902-consumer-acceptance-surveys-samples-of-experimental-food-products-submitted-to-public-taste-testing-in-attempt-to-estimate-consumer-acceptance