The role of consumer perception and purchasing behaviour in the process of designing sleepwear
Consumer perception and purchasing behaviour play a pivotal role in the design process, as modern consumers demand products that align with and satisfy their preferences. This paper presents a study of Slovenian consumers' perceptions and purchasing behaviours of sleepwear, which are often over...
| Published in: | Tekstilna industrija |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Union of Textile Engineers and Technicians of Serbia, Belgrade
2024-01-01
|
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0040-2389/2024/0040-23892403030C.pdf |