Consumer motivations for engaging with corporate social responsibility on social media

Purpose – This study aims to analyze consumer motivations to share information about corporate social responsibility (CSR) activities through electronic word of mouth. It examines the roles of self-enhancement, identity signaling and social bonding as antecedents of consumers’ CSR engagement on soci...

Full description

Bibliographic Details

Published in:	Spanish Journal of Marketing-ESIC
Main Authors:	Claudia Aguirre, Salvador Ruiz de Maya, Mariola Palazón Vidal, Augusto Rodríguez
Format:	Article
Language:	English
Published:	Emerald Publishing 2023-08-01
Subjects:	Corporate social responsibility CSR communication CSR engagement Self-enhancement Identity signaling Social bonding
Online Access:	https://www.emerald.com/insight/content/doi/10.1108/SJME-05-2022-0106/full/pdf