Repetition of sound, structure and meaning: a study of poeticised English-Chinese advertisement translation

Advertisement translation is highly creative, and poeticising is one type of flexible approach, which is prominent in English-Chinese advertisement translation. There are studies on the poetic textual devices in Chinese and English advertisements, but research is rare regarding the strategy of poeti...

詳細記述

書誌詳細
出版年:JoSTrans: The Journal of Specialised Translation
主要な著者: Ying Cui, Yanli Zhao
フォーマット: 論文
言語:ドイツ語
出版事項: ZHAW 2016-07-01
オンライン・アクセス:https://www.jostrans.org/article/view/7758