IMPACT OF DESTINATION SOCIAL RESPONSIBILITY ON DESTINATION BRAND EQUITY AND REVISIT INTENTION AT DESTINATIONS IN THE SOUTHEAST REGION, VIETNAM

This study aims to examine the impact of destination social responsibility on destination brand equity and revisit intention at destinations in the Southeast region, Vietnam. Combining qualitative and quantitative research methods with a 593-tourist survey at the destinations. The results show tha...

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Bibliographic Details

Published in:	Geo Journal of Tourism and Geosites
Main Authors:	Pham Ngoc Kim KHANH, Nguyen Thanh LONG
Format:	Article
Language:	English
Published:	Editura Universităţii din Oradea 2023-12-01
Subjects:	destination social responsibility destination brand equity revisit intention tourism southeast region in vietnam
Online Access:	https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2023/gtg.514spl10-1165.pdf