Exploring Product Innovation and Consumer Attitudes in Molecular Gastronomy: Marketing Insights for the Gourmet Food Industry

The increasing popularity of social media and the growth of gourmet food culture have elevated molecular gastronomy as a unique dining experience that enhances consumers’ perceptions of value through innovative food presentation and sensory marketing strategies. This study investigates consumer acce...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Foods
المؤلفون الرئيسيون:	Min-Yen Chang, Chiao-Xuan Huang, I-Kai Lin, Han-Shen Chen
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	MDPI AG 2025-01-01
الموضوعات:	molecular gastronomy utilitarian value hedonic value product novelty sensory stimulation
الوصول للمادة أونلاين:	https://www.mdpi.com/2304-8158/14/2/209

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