PENGARUH PROMOSI PENJUALAN, KEPERCAYAAN, DAN PENGGUNAAN BRAND AMBASSADOR K-POP IDOL TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE SHOPEE

This study aims to determine the effect of Sales Promotion, Trust, and the use of K-pop idol Brand Ambassador on Consumer Buying Interest in the Shopee marketplace. This study used a sample of 100 respondents who had shopped at Shopee at least once. The sampling technique is non-probability samplin...

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Bibliographic Details

Published in:	Journal of Management Small and Medium Enterprises (SME's)
Main Authors:	Afna Aisyiah Ainurzana, Jemadi Jemadi
Format:	Article
Language:	English
Published:	Universitas Nusa Cendana 2023-07-01
Subjects:	Sales Promotion Trust Brand Ambassador Buying Interest
Online Access:	https://ejurnal.undana.ac.id/index.php/JEM/article/view/9939