PERLUKAH UMKM MEMILIKI KEUNGGULAN KOMPETITIF DEMI MEMPERTAHANKAN KEBERLANGSUNGAN USAHANYA? (STUDI KASUS UMKM DI SERANGAN)

The aim of this research is to determine the role of the competitive advantage of MSMEs in maintaining the sustainability of these businesses so that they can still survive today. The research method used is a qualitative approach through interviews with respondents in the hope of directly understa...

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Bibliographic Details

Published in:	Accounting Profession Journal (APAJI)
Main Authors:	Ni Luh Putu Widhiastuti, Ni Putu Wulan Regina Utami, Sagung Oka Pradnyawati, Kadek Indah Kusuma Dewi, Ni Kadek Nanda Claudia Winyanti
Format:	Article
Language:	English
Published:	Universitas Kristen Indonesian Paulus 2024-02-01
Subjects:	Sustainability, Competitive advantage, Business strategy: SOAR
Online Access:	http://www.ojsapaji.org/index.php/apaji/article/view/148